![]() You have to ask, what does the logo communicate about the brand? How does it stand the test of time, and can people remember it all after one glance? To understand what makes a good logo, you have find a way to think about it objectively-that is, without personal feelings, preferences, or opinions influencing the outcome. Personal taste is an inevitable factor in the conversation, which can make it seem like an unsolvable riddle. Even amongst graphic designers, the question of whether a logo is good can lead to uncertainty.
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